MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear TV networks have long been recognized as mainstream television formats, relying on regularly timed shows via satellite. In contrast, digital services operate on subscription models, with global streaming giants, major competitors, and niche players serving as leading platforms. As digital engagement shift, rivalry between broadcast stations